A recent survey conducted for The Internet Show Melbourne indicates Australian businesses are struggling to efficiently and profitably market their business online. Of the 4000 companies surveyed nearly 50% have over $50,000 to spend on internet solutions. 23% of those have budgets over $250,000 to spend on finding solutions to these problems but are unsure how or where to find them.
Excerpted from:
Australian SMEs Lost When it Comes to Digital Marketing
Book
Description
This IPTV book explains why and how companies are using IPTV equipment and to provide
television services over IP data networks. You will discover what IPTV is, why companies
and people are converting systems and selecting IPTV services. The different types
of IPTV systems including managed and unmanaged IPTV systems are explained. Discover
why companies are choosing to use IPTV systems to deliver television services over
traditional television broadcast system.
You will learn how IPTV can allow users to access to a million TV programs virtually
anywhere in the world. Discover how IPTV systems can offer new types of content including
community created content, personal media channels and unique sponsored programming
where content owners pay the IPTV operator to make their content available to viewers.
IPTV video technology is explained including video compression (MPEG, VC-1) and how
IP video transmission is different than broadcast video. IP audio technology is described
including audio compression (MP3, AAC) and how IP audio is transmitted along with
IP video. Find out how and why IPTV systems use MPEG. You will learn about the different
types of MPEG compression (MPEG-2, MPEG-4, H.264/AVC) and how MPEG uses profiles to
adapt the media to the many types of user devices that can display IPTV media.
The functional parts of IPTV systems are described along with their operation and
the key protocols that are used to manage IPTV networks. Learn about the different
types of premises distribution networks (e.g. home networks) and how they are used
to distributed IPTV signals within the home.
Described are the different types of end user devices including IP set top boxes,
IP televisions, mobile video telephones and portable media players. You will learn
about media content rights and how IPTV systems use digital rights management to control
access and protect content. Some of the most important topics featured are:
To order your copy and to review other books, go to our IPTV
Books page.
Here is the original post:
IPTV Basics, Technology, Operation and Services by Lawrence Harte
Book
Description
Get up to speed on this billion-dollar technology
IPTV Crash Course offers an accessible overview of this rapidly evolving technology
that is radically impacting the landscape of television distribution and broadcasting
services. This practical resource offers straightforward, easy-to-follow explanations
of the fundamentals of digital television as well as basic and advanced IPTV technology.
You’ll also find in-depth coverage of IP network client devices including hardware
and software, allowing for an enriched entertainment experience.
The Latest Innovations
This book delves into new advancements in the field, examining both the technological
layers of digital television and Internet service offerings, and how they are converging
to create new business models. Soon, the integration of television entertainment into
daily life will change, and IPTV Crash Course is an essential read for anyone interested
in this groundbreaking technology.
Full coverage of IPTV including:
Credit:
IPTV Crash Course by Joseph W. Weber
Stars producing their own online TV shows
are rapidly taking Web TV into the mainstream, according to a new report from digital
entertainment research company Futurescape www.futurescape.tv.
Futurescape, which focuses on the latest developments in the dynamic Web TV sector,
today publishes the second edition of its research report The Birth Of Online TV.
The report identifies three major trends in original online TV series.
1) More stars are launching Internet TV shows, often funded by major sponsors
2) Sound business models and commercial opportunities are emerging
3) Web shows will break out across the entertainment sector as a whole
Trend 1: Increasing numbers of famous actors, producers and directors are launching
their own Internet TV series, with major sponsors
Futurescape co-founder Özlem Tunçil said, “In the 15 months since the first edition
of our report The Birth Of Online TV, Web shows have progressed from experimental
projects to become creatively and commercially successful productions in their own
right. Web TV offers a new, more interactive medium for stars to reach fans. Futurescape’s
reports explain the commercial models in online TV series and provide crucial insights
for producers, actors, agencies, brands and broadcasters to seize the initiative.”
Actors, producers and directors with their own Internet TV productions include:
Trend 2: Sound business models and commercial opportunities are emerging
Compared with 2008, the maturing Web show market is offering actors and producers
a variety of proven ways to benefit commercially as well as creatively. Major advertisers
are meanwhile increasingly appreciating how Web series can enhance a brand’s image
and connect brands with specific demographics or communities of viewers online.
Trend 3: Web shows will break out across the entertainment sector as a whole
The Guild also demonstrates how a Web series can successfully break through into other
forms of entertainment. To promote the show’s third season, the producers created
a music video with an original song, Do You Wanna Date My Avatar, uploaded it on YouTube
and invited fans to buy the song as iTunes and Amazon downloads.
Without a conventional marketing campaign or record label, the song gatecrashed the
music download charts, going to no. 1 on Amazon MP3 downloads and no.1 on iTunes music
video downloads, overtaking major acts such as Black Eyed Peas.
Futurescape co-founder Colin Donald said, “Felicia Day and The Guild Web series are
popular with fantasy fiction and online gaming fans. Purchases via their music video
overtaking major artists demonstrates there are real opportunities for other artists
such as Miley Cyrus and Hilary Duff who already have large fan bases and also their
own Web series.”
“Creating your own Web series gives an actor, producer or director a springboard to
take the intellectual property, such as characters and storylines, across many other
forms of entertainment, from music to games to books.”
For more information and to order your copy, click here.
Read more here:
Stars Embrace Creative And Commercial Opportunities in Web Series
Digitization today pervades every aspect
of our lives and has transformed how we consume content. The mass consumer market
is demanding content on demand, anytime, anywhere, on any device. Broadband proliferation
has led to new channels of video distribution and an amazing array of business models
that are trying tap in to the lucrative and growing market for next generation video
services.
Along with this tremendous opportunity and promise there are many challenges. Rapid
changes in the market have sent content owners, distributors, aggregators, and syndicators
scurrying to find technology to enable them to fulfill consumer demand and support
emerging business models. Lack of awareness about available product and service options
has caused many companies to invest in multiple technologies that have been difficult
to integrate or get a healthy return on investment.
Read this complimentary
white paper brought to you by Contentinople to find out how to deal with the pain
points faced by broadband, new media and broadcast companies trying to capitalize
on digitization and how these challenges can be overcome through prudent technology
selection.
Read the original:
Digital Media: Delivering on the Promise
