In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.

Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.

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Pirates get cheeky

In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.

Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.

xping.pubsub.com/ping

Read more:
Pirates get cheeky

In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.

Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.

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Pirates get cheeky

So, the CDNs and VMSes continue to dance around handbags – the latest announcement is that Brightcove will now be working with Akamai as well as Limelight – both the CDNs already have their own VMS solutions – Stream OS and Delve respectively.

A nice little oligopoly is appearing in the industry as some of the major players begin to dominate.

For my part, I cannot see why a client should be tied into any particular CDN – especially when the bandwidth costs become obfuscated with the platform costs. TV Everywhere’s VidZapper platform can work with video served from any CDN – indeed, you can combine clips from various CDNs or any valid web resource into the same channel.

Making an online TV service is tough enough, so ensuring that costs are transparent and can be flexibly kept under control is essential. These big deals suit the people who make them, not necessarily their clients.

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Do More Deals Increase Costs ?

Buried in recent news has been the revelation that Universal Music has stopped supplying music videos to MTV and is to instead feature them on their own Vevo internet video platform.
There is a real dichotomy here: music videos were long seen as a promotional piece, a kind of advert, for the music. But that has, of course, changed. Also, MTV has very little to do with music any more. However, the exposure that the label will get from dropping such distribution in favour of building its own service shows that content owners have a clear choice.

They have to become wholesalers or they need to be retailers – being both at the same time is an increasingly difficult position to maintain.

Meanwhile, the $1bn dollar deal between Netflix and Epix (a Paramount, MGM and Lionsgate JV), along with a recent similar announcement from BSKyB with HBO in the UK, shows the stakes involved and why it is so difficult for any new entrant into this market to gain a foothold.

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The Content Dichotomy