In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.
Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.
Read more:
Pirates get cheeky
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In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.
Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.
Read more:
Pirates get cheeky
Tags:
april,
august,
december,
february,
home,
iptv,
january,
july,
june,
links,
march,
may,
november,
october,
rights-tracker,
september,
severely-taxed,
skip-to-sidebar,
tv-everywhere,
vidzapper
In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe “cannot be serious”. The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.
Rights owners need to get across this quickly – YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies – the same could happen in the live space.
Read the original:
Pirates get cheeky
Tags:
april,
august,
december,
february,
home,
iptv,
january,
july,
june,
links,
march,
may,
november,
october,
rights-tracker,
september,
severely-taxed,
skip-to-sidebar,
tv-everywhere,
vidzapper
When the US TV industry hijacked the term I conceived – TV Everywhere – to describe their quad play ambitions, it was a travesty of a liberal concept.
TV Everywhere is about making all content available at all times to all viewers – provided they meet the commercial terms for receiving that content.
The Comcast/Time Warner version means making their rights available on multiple device at the same time – a tiny subset of this both in terms of content and delivery. Companies like Sky in the UK are selling a mockery of this by differentiating against viewers on different platforms.
I do hope that we can claim back the moniker and use it to describe what viewers want to consume, not what TV execs want to sell.
It does beg the question – why do we now need these broadcasters and service providers when all of this stuff could be made directly available over the internet ? Content could potentially be so much cheaper if we cut out all the levels of middle men.
But the US media men are masters of strategy and they created Hulu as an insurance policy.
Still, it’s TV Wherewehavetherightsanddecideyoucanviewit, not TV Everywhere.
See the original post:
It’s Just Not TV Everywhere
Tags:
april,
august,
december,
february,
home,
iptv,
january,
july,
june,
links,
march,
may,
november,
october,
rights-tracker,
september,
severely-taxed,
skip-to-sidebar,
tv-everywhere,
vidzapper
When the US TV industry hijacked the term I conceived – TV Everywhere – to describe their quad play ambitions, it was a travesty of a liberal concept.
TV Everywhere is about making all content available at all times to all viewers – provided they meet the commercial terms for receiving that content.
The Comcast/Time Warner version means making their rights available on multiple device at the same time – a tiny subset of this both in terms of content and delivery. Companies like Sky in the UK are selling a mockery of this by differentiating against viewers on different platforms.
I do hope that we can claim back the moniker and use it to describe what viewers want to consume, not what TV execs want to sell.
It does beg the question – why do we now need these broadcasters and service providers when all of this stuff could be made directly available over the internet ? Content could potentially be so much cheaper if we cut out all the levels of middle men.
But the US media men are masters of strategy and they created Hulu as an insurance policy.
Still, it’s TV Wherewehavetherightsanddecideyoucanviewit, not TV Everywhere.
Continued here:
It’s Just Not TV Everywhere
Tags:
april,
august,
december,
february,
home,
iptv,
january,
july,
june,
links,
march,
may,
november,
october,
rights-tracker,
september,
severely-taxed,
skip-to-sidebar,
tv-everywhere,
vidzapper
