The adoption of digital PC-TV tuners will
accelerate in Europe as Digital Terrestrial TV services continue to expand there.
Asia, China and India will present strong growth opportunities. North America is expected
to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast
TV services are introduced by major U.S. TV stations. The high-tech market research
firm In-Stat cautions that the uptake of PC-TV tuners is not guaranteed, as they face
challenges from a wide variety of options, consumers now have to use computers to
gather and view a wide range of video content.

“The challenges to PC-TV tuner adoption include easy-to-use Cable, TelcoTV and satellite
TV services that provide high-quality Video-on-Demand, Internet distributed video
content, IPTV services and mobile broadband, such as 3G, WiFi, and WiMAX,” says Gerry
Kaufhold, In-Stat analyst. “While some European cable and satellite operators allow
the use of digital PC-TV tuners with conditional access to receive premium content,
the U.S. market will take some time to implement CableLab’s tru2way technology. Microsoft
also needs to improve their internal support for multiple tuners in a PC.”

Recent research by In-Stat found the following:

• By 2012, there will be 30.8 million PC-TV tuners sold annually, with a total retail
  value of US$1.7 billion.
• Western Europe and Japan lead in the uptake of digital PC-TV tuners.
• In 2005, 60.1% of PC-TV tuners shipped were analog, but the analog tuner market share
  dropped to 48.3% in 2006, and then to 39.7% in 2007.

The research, “Worldwide
PC-TV Tuners: Driven by Digital Broadcasting”, covers the worldwide market for
PC-TV tuners. It provides unit shipment, revenue and average selling price forecasts
for analog and digital PC-TV tuners by region through 2012. Regional market drivers
and barriers are analyzed, along with industry trends.

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Worldwide PC-TV Tuners: Driven by Digital Broadcasting

SecureMedia Advances IPTV Content Security by Incorporating Cinea’s Running Marks Digital Watermarking Technology – March 17, 2008

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IPTV Digital Watermarking

Cinea’s Running Marks Watermarking Technology Integrated with STMicroelectronics Chipsets – August 29, 2007

Cinea, Inc. announced today that STMicroelectronics has integrated Cinea’s Running Marks™ solution into its STi7109 SoC HDTV decoder platform. The integrated solution is available to all set-top box vendors, conditional access vendors, and cable, Telco, and satellite system operators.

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IPTV Watermarking Chipsets

NDS Selects Cinea’s Running Marks Watermarking Technology for Integration with Its Conditional Access and DRM Solutions – August 28, 2007

Cinea, Inc. announced today that NDS Group plc has licensed the company’s forensic watermarking technology for use with its extensive product line of conditional access and digital rights management solutions for VOD and live broadcast.

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IPTV DRM Watermarking Solution