Tag: purchase-power

Funding Flurry

There are few signs of recession in the funding for online video companies as this roundup shows. Ten years ago raising funding for this market was tough, five years ago almost impossible, but as the market crowds out, it seems to get easier…

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Funding Flurry

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TV Graveyard

In case you were wondering where tellies got to die. (may not be available outside UK)

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TV Graveyard

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Ethereal Gifts

It’s going to be a difficult problem for Santa. In a world where content has become virtual, how do you gift video or music album ? More and more gifts are going to be made up of bits and bytes, but unless it comes in nice packaging, it really doesn’t seem like a gif at all.

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Ethereal Gifts

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Why YouTube Doesn’t Make Money

The answer is pretty simple. They’re trying to force an internet model onto a television service.

Internet advertising is predicated by the need to get users to click as often as possible. Every page of a commercial website will have two or three ads and they will be paid either per impression (CPI) or per click (CPC) in either case, the onus is on getting the user to move from page to page as rapidly as possible – hence the pagination you find on websites where even the shortest article is spread over three pages.

Television advertising operates on totally the opposite principle – that the viewer does nothing except sit back and watch – the longer they do nothing the better the revenue as they lap up commercial after commercial.

So, YouTube’s woes stem from trying to combine the above. There is an easy solution, but I’m damned if I’m going to give it away for nothing!

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Why YouTube Doesn’t Make Money

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Simultaneous Translation

The number of companies re-transmitting the UK’s main TV channels is growing. Swiss firm Zattoo has used obscure old laws designed to enable national broadcast feeds to be re-transmitted to reach Welsh vallies to offer an online proximity of Freeview.

Now TVcatchup.com is back, essentially mimicking this service.

The broadcasters must be keeping a beady eye – the BBC in case their service is commercialised and the commercial channels in case they are loosing ad revenue. In both cases, I suspect that there may be trouble ahead.

But the fact is that the market remains open for anyone wanting to provide better commercial models than those currently being exploited. Who will be the Google of the Internet TV world ? I suspect it won’t be Google…

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Simultaneous Translation

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