Zeugma
Systems, along with industry experts from IDC, Roku, and Skitter.TV, will participate
in a panel entitled “Delivering
on the Quality Promise: Internet Video on Your 50-inch HDTV (And Loving It)” at
TelcoTV in Orlando. The infinite expansion of internet video has left consumers expecting
an internet video viewing experience that is indistinguishable from locally attached
DVD players. With advances in video storefronts, content delivery, network technology,
and digital media players, this quality hurdle is being rapidly surmounted.
Matt Davis—Program Director, Consumer Multiplay Services, IDC
“As attested to by the success of the TelcoTV conference, telcos everywhere have been
driving to include video as a core element of their multiplay offerings. Thus far
most of these efforts have been focused on IPTV, a route fraught with cost and complexity.
Now telcos can, possibly for the first time, contemplate relying on much simpler and
less expensive over-the-top video as a component of their entertainment offerings.”
Bob Saunders—President, Skitter.TV
“The most successful entertainment service offerings will be those that combine linear
TV with internet TV with user-generated content in a sit-back viewing experience on
the TV as well as the computer and mobile devices. To provide such an offering with
the quality of service consumers expect, telcos must focus on three aspects of service
delivery: the quality of the video stream, the reliability of content delivery, and
a set-top box that is easy to install and use.”
Kevin Walsh—vice president of marketing, Zeugma Systems
“Arguably, the last hurdle to widespread replacement of linear video with purely over-the-top
video is quality. And while virtually all OTT video ecosystem players have made tremendous
strides toward improving video quality, the broadband network remains to be addressed.
Telcos are in the unique and advantageous position to address this final piece of
the OTT video puzzle by generating new services geared toward enhancing the video
experience.”
Jim Funk—Vice President of Business Development, Roku
“One of the most challenging aspects of delivering high-quality, long-form video content
to consumer high-definition televisions is reliable and inexpensive in-home content
conversion. With a wide variety of sources and formats, it becomes even more difficult
to present the user with a cohesive and easy to understand interface. Telcos anticipating
offering enhanced OTT video services need to pay especially close attention to the
consumer end of the value chain.”
This full hour session, part of TelcoTV’s New Media track, will explore the ecosystem
supporting the delivery of long-form (television episodes and feature-length movies)
video over the internet directly to subscriber televisions. Moderated by IDC analyst
Matt Davis, the panel participants will discuss both the challenges and recent technical
advances which have occurred in this ecosystem. The result is a video experience much
better suited for today’s consumer than older, rigid, linear video approaches employed
by cable and satellite operators.
Panel Details:
Title
Delivering on the Quality Promise: Internet Video on Your 50-inch HDTV (And Loving
It)
Track
New Media: Managing a Brave New World
Speakers
Matt Davis, Director, Consumer and SMB Multiplay Services, IDC; Kevin Walsh, vice
president of marketing at Zeugma Systems; Jim Funk, vice president of business development
at Roku; and Robert Saunders, founder and president at Skitter.TV
Date / time
Tuesday, November 10, 2009, 1:00pm — 2:00pm EST
Location
Orange County Convention Center, north concourse, level two, room N220 (A)



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TelcoTV Panel Reveals Critical Elements to Deliver High Quality Internet Video