Microsoft announces
that Guangzhou Digital Media Group has
formally launched Zhujiang Digital, a connected TV service powered by the Microsoft
Mediaroom IPTV platform. This is the first Mediaroom-enabled TV service to launch
in China and the first time Mediaroom has been delivered over a cable network anywhere
in the world.
The new service, available to residents in the Guangzhou region of China, also includes
the first deployment of the Mediaroom Anytime feature set, which will take time-shifted
TV to the next level in China. Announced at 2009 International CES, Mediaroom Anytime
will let subscribers access previously aired shows from their Interactive Program
Guide and immediately restart currently airing programs without any preplanning or
prior digital video recording.
At a launch ceremony on Monday, Jan. 12 in Guangzhou City, presided over by the CEO
of Guangzhou Digital Media Group, Yang Yuhua, and attended by Microsoft’s Rodriguez,
Guangzhou Digital Media Group outlined its plans for the new service, including a
commitment to connect its total of 2.5 million subscribers within three to five years.
From launch, the Mediaroom-powered service will include the following key features:
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High-definition content for live, recorded and on-demand TV
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Mediaroom Anytime, which can be used to access previously aired shows from the Interactive
Program Guide and immediately restart currently airing programs without any preplanning
or prior DVR recording
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Powerful video-on-demand features enabling users to view shows whenever they want
Guangzhou Digital Media Group also has taken advantage of the capability within Mediaroom
for rich interactivity and the ability to seamlessly blend Web content and services
with broadcast TV. The company has already engaged a number of local enterprises to
develop interactive TV applications to complement the TV viewing experience. The applications
being developed will enable Guangzhou Digital Media Group to offer its viewers new
ways to communicate, share media and personalize the TV experience. Locally built
TV applications that will be available at launch as part of the service include the
following:
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Local news Web sites on TV provide information from government Web sites displayed
on TV.
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Local sports and entertainment multimedia news lets viewers watch video clips, view
pictures, vote on favorite shows and check text messages via the TV.
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Local government e-mail service enables subscribers to view e-mails sent out by local
government.
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Information service allows subscribers to check their local social security information.
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TV e-commerce permits customers to pay their phone bill or traffic tickets through
the TV.
The Guangzhou Digital Media Group plans to use the new Mediaroom Presentation Framework
to launch a number of other innovative applications in the future, including online
shopping and the ability to search for local information such as the latest on restaurants,
hotels, entertainment and traffic news.
Microsoft Mediaroom has a global customer base of service provider customers including
AT&T, BT and Deutsche Telekom, delivering connected TV services to nearly 2.5 million
subscriber homes worldwide.
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Microsoft Mediaroom IPTV Service Launches in China