Make of this what you will…. I cannot comment for legal reasons.
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Hung Out To Dry
Tag: just-passing-by
You would think that a Pavlovian reflex would be the base human response to anything, but we still fly with Ryanair, who deliberately make flying unpleasant, and still take our TV from Sky and Virgin, who are, in my experience, pretty awful at customer service.
But, they do, at least have customer service. If you go your own way with Freeview/Freesat there’s no long term billing relationship, so why should they care..
So, the bad doctor becomes our prognosticator. In the world of TV we will pay heartily for help…
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More:
Lowest Common Denominator
In a world where production companies are going to have to take more and more risks – and potentially will garner more and more rewards, here is my rather simplistic overview of what it will take to survive as a video or TV producer in the future.
All production companies are already involved in some of the processes, but the point is that you will have to maximise all of them in future.
Bob The Builder makes money from selling toys, not TV shows. Many sports programmes are paid for by sponsors, not advertisers. Indeed, the production company may buy the airtime.
The importance of internet TV is minor to this picture at the moment, but its impact will be profound in the longer term.
Production companies now need very savvy commercial directors is they are to harvest the potential bonanza that all of this will bring. But they also need a very clear strategy on the content they are producing and on their ability to monetize it beyond engagement with a single commissioning editor.
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Source:
The TV Money Tree
In the eye of the recession, much talk is emanating from the US of the Cable Cutters – those who have eschewed the delights of wired TV and opted for free, largely internet TV, services instead.
In the UK, flush as we are with cash clearly, the opposite seems to be true, with the latest report from OFCOM pointing out that half of UK households now pay for TV (in addition to the BBC tax). In other words, Sky, Virgin and BT Vision have half the market by charging for something which is broadly available for free otherwise.
The same report also shows that 88.8% of UK households have already gone digital.
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Originally posted here:
We Must Be Mad
It seems that more and more US content providers are retrenching away from ad driven content and looking at PPV models for their Internet TV content. The math is simple. At top whack, ten ad views in an hour show will get you 60c, whereas a PPV payment will get you $0.99, or even $1.99.
But this is a model that has already widely failed. Will revisiting it now that internet TV viewing is more established actually work ? I think not.
So, some of the service providers in the US are looking at the model Sky has adopted in the UK – you only get to view online if you’ve paid for it offline, or rather, on your traditional service. They’re undoubtedly doing this with one eye on the competitions from other, new service providers, trying to shore up their traditional services whilst extending them online.
I can’t help feeling that it’s one step forwards, two steps backwards.
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