Video content provider, On Demand Group, and mobile network operator, Three, have been recognised for their jointly developed “TV on Demand” service.
The mobile subscription video-on-demand (SVOD) service is the first of its kind in Europe.
It offers programs from HBO, Walt Disney and Warner Television to 3 million subscribers using virtually any 3G mobile phone, through the SeaChange Adrenalin™ mobile video system.
On Demand Group announced the deal with HBO just last month.
“Our subscribers are tremendously enthusiastic about subscription packaging of the best video programming, to the point where we’ve seen views double in the six months since we launched,” said Neil Andrews, Three’s Head of Media Sales and Content Services.
The Consumer Service Innovation award was presented at the Global Telecoms Business Innovation Awards 2010 ceremony in London, yesterday.
Source:
Three and On Demand Group Win Innovation Award