Informa
Telecoms and Media are pleased to announce that Richard Halton will give an additional
Keynote Presentation on the opening day of the IPTV
World Forum, held at London’s Olympia on 25-27 March 2009
The IPTV World Forum is the world’s largest event dedicated to IPTV & IP Video.
As Programme Director of IPTV for the BBC, Richard is responsible for Project Canvas,
the proposal to bring internet connectivity to the UK’s free to air platforms.
On 26th February The BBC Trust launched a consultation of Canvas to assess both the
public value and the market impact of the initiative. Mr Halton’s Keynote will provide
an opportunity for the industry to hear in greater depth on the proposal, and make
their own comment in the interactive Q&A session that follows. The IPTV World Forum
is “one of a few key fora where we will unpack and explain the proposal in greater
detail”.
Halton Comments that Canvas is trying to meet two basic aims: “The first is to establish
a standard based approach for delivering content to internet connected TV sets.
This does necessarily mean creating standard – there are plenty out there already
- but bringing the relevant ones together. The intention is to avoid having to rewrite
content for more and more devices, as we are increasingly having to do for iPlayer.
In doing so we hope to follow the same standard based approach, in combination with
brand, as we have with the Freeview satellite service, which is now in 14 million
homes in the UK.
The second is all part of the free platforms initiative with Freeview and Freesat,
ensuring continued choice within the TV market. There is a danger television viewers
could ultimately be divided into two groups – those with internet connected functionality
and those without. The BBC would like to ensure that, as before, there is a choice
in TV between those who wish to take a subscription and those who don’t. Whilst in
the case of internet connected TV this is perhaps not as straight forward as it was
with Freeview, given that some kind of broadband subscription will be required, now
that 65% of UK homes have access to broadband it’s not as big an issue as it might
have been a couple of years ago.”
Halton explains how the mandate of the BBC put it in a unique position to make a contribution
to this work, given that most IPTV deployments so far have not been implemented by
content owners:
“The BBC is unusual in that it takes an audience led, content led approach, with the
focus to maximise the amount of content available to these new connected devices.
The BBC has only an audience interest, not a commercial interest, and promotes the
needs of audience and the license payer.”
The BBC is working in collaboration with the industry to develop the project : “We’re
working with ITV, have consulted with all ISPs about the role they might play, and
received positive expressions of interest from quite a few, with BT being the first
to come forward”.
Ultimately the project could also have an impact outside the UK: “we have spoken with
a number of Europe’s leading broadcasters, and there is interest in the idea of a
common platform. But we’re still very early in the process.”
Credit:
BBC’s Project Canvas to Keynote IPTV World Forum
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