At
the IBC2008 trade show and exhibition,
which runs from September 11-16, Alcatel-Lucent is
highlighting how it is spearheading the evolution of the TV experience for the next
generation of TV viewers. At the show, Alcatel-Lucent – in Hall 12P, Stand # C20 in
Amsterdam’s RAI convention center – is reasserting its commercial leadership in IPTV,
as the company is currently supporting more than 13 percent of all IPTV subscribers
worldwide across its various platforms – more than any vendor. The company also is
demonstrating its technical strength in mobile TV, having achieved a series of significant
milestones with its Unlimited Mobile TV solution.
Alcatel-Lucent is supporting more than 2 million IPTV subscribers and over 50 service
provider customers worldwide, as IPTV becomes a key element in many service providers’
triple and quad play service bundles. The IPTV market continues to grow at a rapid
pace with more than 11 million IPTV subscribers in service worldwide, a number forecasted
to reach 65 million by 2010.
“IPTV has matured into a mass market service, with Alcatel-Lucent leading the way,”
said Michel Rahier, President of Alcatel-Lucent’s carrier activities. “Now we’re taking
the TV experience to the next level, introducing greater interactivity and personalization
and extending TV service to mobile devices, enriching the experience for the consumer.
At IBC 2008 we are demonstrating how viewers can have a rich, interactive and personalized
experience, an experience they can take with them wherever they go,” he added.
Demonstrations
In its stand at the show Alcatel-Lucent will be demonstrating a variety of innovations
and industry leading products to support IPTV and mobile TV services.
In a world first, throughout Amsterdam’s RAI convention center, Alcatel-Lucent will
provide live mobile TV coverage using an integrated end-to-end mobile TV solution
based on the DVB-SH standard. The solution includes Alcatel-Lucent 9600 DTR broadcast
mobile TV transmitters for DVB-SH/DVB-H, and DVB-SH handsets from Sagem equipped with
DVB-SH chipsets from DiBcom. The transmission will be made in the S-Band and in the
UHF band, highlighting the multi-frequency capability of the DVB-SH standard.
Alcatel-Lucent also will be highlighting its leadership in IPTV middleware, as well
as solutions to support mobile multimedia content delivery and targeted and interactive
IPTV advertising. The demonstrations also will include a multi-screen showcase highlighting
how a user experiences entertainment across the three screens (TV, mobile and PC)
and how content can be shared across those screens whether they’re at home or on the
go.
Furthermore, using the latest Samsung SGH-P960 handsets, Alcatel-Lucent’s DVB-H service
delivery platform will showcase the support of several Smartcard Profile suppliers
based on the Open Mobile Alliance BCast Smartcard Profile (OMA BCAST SCP) standard,
as well as Gemalto’s audience monitoring system, thus helping mobile network operators
and broadcasters to better monetize their contents.
Also on display will be the Alcatel-Lucent 9600 DTH fixed and Mobile TV transmitter
range, including low power and high/medium power digital terrestrial repeaters for
DVB-T/DVB-H.
Additionally, Alcatel-Lucent will showcase its Video Operation Centre (VOC) solution,
a service-oriented solution that enables operators to take control of end user perceived
quality of experience by integrating objective and subjective end-to-end video service
monitoring with head end management. Successfully deployed in a number of major operators,
the Alcatel-Lucent VOC helps to reduce OPEX & CAPEX and significantly increases customer
service, enabling a better focus the end user.
Speakers
Olivier Coste, Chairman of Alcatel-Lucent’s mobile broadcast activities will speak
on Monday, Sept. 15, from 12:00 to 12:30 PM on the ‘Implementation of DVB-SH’ as part
of a session dedicated to “Open Standards, Technology and Implementation”.


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Alcatel-Lucent Shows its Leadership in IPTV and Mobile TV at IBC2008