comScore released
data from the comScore Video Metrix service, indicating that 25.9 million German Internet
users viewed more than 3 billion videos online in August 2008. comScore Video Metrix,
which was the first video tracking service introduced in the U.S. more than two years
ago, has become a leading service for online video measurement and is the only service
of its kind in Germany.
Google Sites Ranks as Most Popular Online Video Viewing Property
Google Sites, driven by the popularity of YouTube.com (which accounted for 95 percent
of all videos viewed on the property in August), attracted a 52-percent share of all
online videos viewed in Germany. Ranking after Google Sites were two German properties,
ProSiebenSat1 Sites (1.5 percent share) and RTL Group Sites (1.1 percent share).
Top German Online Video Properties* Ranked by Videos Viewed
August 2008
Total Germany - Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Videos (000) Share (%) of Videos
Total Internet : Total Audience 3,052,670 100.0%
Google Sites 1,590,301 52.1%
ProSiebenSat1 Sites 46,237 1.5%
RTL Group Sites 33,527 1.1%
Megavideo.com 31,522 1.0%
Universal Music Group 27,534 0.9%
Microsoft Sites 11,816 0.4%
Lokalisten.de 10,497 0.3%
Viacom Digital 9,748 0.3%
Yahoo! Sites 8,322 0.3%
Dailymotion.com 7,377 0.2%
German Internet Users Watched 118 Videos per Viewer in August
Nearly 26 million German Internet users watched an average of 117.6 videos per viewer
in August. Google Sites also had the most viewers (16.7 million), who watched an average
of 95.5 videos per person. Universal Music Group drew the second most viewers (8.9
million), followed by RTL Group Sites (4.4 million) and ProSiebenSat1 Sites (4 million).
Top German Online Video Properties* Ranked by Total Unique Viewers
August 2008
Total Germany - Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Total Unique Average Videos
Property Viewers (000) per Viewer
Total Internet : Total Audience 25,958 117.6
Google Sites 16,652 95.5
Universal Music Group 8,879 3.1
RTL Group Sites 4,449 7.5
ProSiebenSat1 Sites 4,007 11.5
Megavideo.com 2,090 15.1
Microsoft Sites 1,915 6.2
Viacom Digital 1,643 5.9
Yahoo! Sites 1,375 6.1
Fox Interactive Media 1,342 3.5
Axel Springer AG 1,083 5.2
Other notable findings from August 2008 include:
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73.2 percent of the total German Internet audience viewed online video.
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16.4 million viewers watched over 1.5 billion videos on YouTube.com (95.3 videos per
viewer).
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The average online video duration was 4.3 minutes, the longest of any of the five
comScore Video Metrix countries (which also include the U.S., Canada, U.K. and France).
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The combined German online video viewing audience watched a total 219 million hours
of video content.
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According to comScore M: Metrics, 3.1 million mobile phone subscribers used their
phone to watch any kind of TV or video in Germany, of which 46.7 percent were younger
than 25 years of age, based on a three month average ending August 2008.


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26 Million Germans Viewed a Total of 219 Million Hours of Online Video in August