Tag: charts

Links for 2009-02-04 [del.icio.us]

More:
Links for 2009-02-04 [del.icio.us]

Share/Save/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,

Links for 2009-02-03 [del.icio.us]

Excerpted from:
Links for 2009-02-03 [del.icio.us]

Share/Save/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,

Links for 2009-02-02 [del.icio.us]

Read the original here:
Links for 2009-02-02 [del.icio.us]

Share/Save/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,

MySpace Partnership Allows for Copyrighted Video Use


MySpace and Auditude have
partnered with MTV to enable advertising
opportunities within audience-uploaded videos across MySpace. Through this relationship,
Auditude provides the opportunity for advertising to be inserted across a suite of
MTV Networks’ most popular video content uploaded to MySpace, including clips from
MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers,
content owners, advertisers, and fans – to benefit from the organic distribution of
premium video on the Web.

MySpace is leveraging a patented technology developed by Auditude that pairs automatic
identification of virtually any professional video uploaded across the Internet with
an ad platform that enables content owners to serve targeted ads within that content.
With more than a billion minutes of professional content already indexed — including
more than 250 million videos, and 4 years worth of 100 channels of television — Auditude
is creating the opportunity for content owners to harness the power of audience-uploaded
content and distributed video to activate an otherwise untapped revenue stream.

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’
which automatically identifies content informing viewers about details of shows being
viewed online. The attribution also enables the content owner to integrate information
about the video clip being played and provides an opportunity for the viewer to watch
additional relevant content or have access to commerce links – for instance “buy show”
– or merchandise related to that content. Video advertisers now have a usable channel
to target audiences of premium content across the Web.

See the original post:
MySpace Partnership Allows for Copyrighted Video Use

Share/Save/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,

cbs_logo.jpg
CBS.com leads
all other TV Network Web sites in unique monthly viewers (6.1 MM), video streams (44.4
MM) and minutes streamed (143 MM), according to comScore Video Metrix (Sept. 2008).
This marks the second consecutive month that CBS.com has led the other broadcast networks
in metrics across the board. CBS.com also experienced double digit growth in unique
viewers month over month (16%) and year over year (60%), and triple digit growth in
streams over last year (107%).

CBS Interactive’s leadership position among its network peers mirrors the success
at the CBS Television Network, which has opened the 2008/09 broadcast season as the
number one network in total viewers and the key adult 18-49 and 25-54 demographics.

Additionally, in an ongoing customer survey commissioned by CBS and conducted by Magid
Media Labs, 83% of more than 71,000 people polled across the CBS Audience Network
said they were very satisfied with their online experience on the CBS Audience Network.
In addition, the Magid Study also shows that CBS reaches a younger demographic online
than on air, with an average age of 36 vs. 53 years old. The study also measured key
advertiser metrics which found a typical advertisement on the CBS Audience Network
receives a 33% brand lift and viewers indicate a 26% lift in intent to purchase.”

See more here:
CBS.com Leads TV Network Websites Monthly Users, Video Streams and Total Minutes Spent

Share/Save/Bookmark

Tags: , , , , , , , , , , , , , , , , , , ,
« Previous posts Back to top