It’s becoming more apparent what the – literal – flashpoint between Google, Apple and Adobe is.
Both Apple and Adobe have purchased advertising technology companies in the recent past and are now set to take on Google’s virtual monopoly.
The key to this is the ability to accurately track and measure advertising delivery across multiple sites, and therefore to place targeted advertising. Adobe, in particular, are looking to leverage the dominance of their video technology on the internet by centrally measuring plays of any video using their technology (presumably with an opt in by the publisher).
But this is a dastardly difficult market to break into, and even Google has failed to capitalise on the dominance of YouTube, in the end finding their traditional display ads as being the best way to monetise the video content.
Underpinning this is the technology battleground that is gaining steam around Flash video, VP8, HTML5 and H.264 and the nascent influence of mobile video as the popularity of the iPad transfers into a new, cheaper generation of tablet computers and a more sophisticated, powerful range of smartphones.
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Google, Adobe and Apple Enter Into Ad War
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The regional ITV licence holder, STV, has sold its cinema advertising business Pearl and Dean for just £1 to a new firm, Image Limited, which is backed by Thomas Anderson, a director and ultimate owner of Empire Cinemas.
STV has been trying to sell Pearl and Dean for some time because it is tied to a loss making contract with the Vue chain of cinemas and this agreement has been a serious drag on the company’s resources.
In fact according to a statement by STV, the contact has meant that Pearl and Dean has been making losses of around £10m to £12m per year, purely because of the contract with Vue, which was signed in 2004 and lasts only until the end of the year.
Excerpted from:
Advertising firm sold for a £1
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Espial®, a leader in TV On-Demand software and solutions, today announced the latest version of its TV Browser product for Connected TVs and Set-Top Boxes.
The Connected TV market is poised for high growth as consumers increasingly demand access to their favourite websites and web video content from their TV.
According to the [...]
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Espial Announces Browser for Connected TVs
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A decision just rendered by France’s Competition Council on carriage of exclusive content could have repercussions on the entire IPTV industry, according to a report just published by Strategy Analytics.
The report, “Orange’s IPTV Challenge: Create a Non-Content Differentiator,” suggests that Orange will need to fundamentally alter its marketing strategy to stay competitive.
“Content exclusivity [...]
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Report suggests Orange should rethink IPTV strategy
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Dailymotion, one of the largest Web video sites in the world, announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels.
The announcement follows the successful launch of Dailymotion’s iPhone app and expands Dailymotion’s successful ad-supported content strategy to all three screens.
The newly-launched Dailymotion ad formats bring the rich, interactive experience of Web [...]
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Dailymotion Announces Broadband TV Advertising Formats
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