The challenges facing the television/video industry today can be daunting. For many years, competition for subscribers revolved around content, while the network architecture remained relatively stable. More recently, Video on Demand, High Definition, Start Over and other time shifted applications have been widely deployed. This has now been joined by the “TV Everywhere” concept and, of course Over The Top (OTT) Television. In addition 3D is today trying to leap from the theatre into the living room. Every year there is something new to contemplate and for which to potentially plan. Over the years, the MPEG Industry Forum has worked aggressively to bring clarity to the industry’s vision of the future and to advocate for the adoption of standards that accelerate that clarity. This year at IBC this task has become more important than ever as new technologies create new opportunities to make (or lose) money. The 2010 MasterClass at IBC is focused around two areas that will bring technologists and leading executives from operators and content owners around the world to discuss these new opportunities and to share their experience and perspectives.

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MPEGIF MasterClass at IBC 2010