Monthly Archives: October 2009

Internet TV Growth Stats for UK

Meanwhile, in the UK, the picture for Internet TV growth is not very different from the US. If anything, Google is even more dominant based on number of videos served (but, again, to be fair, you can factor ten to one between the BBC’s long form and YouTube’s short form, but that would still leave the BBC training by more than 2:1:
Here’s the detail for the above graph without Google:

The figures are all for videos played. Perhaps the most successful success story is Megavideo.com, and we’d expect Facebook to feature more prominently in the near future.
There are some alternative stats from Hitwise here.


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Internet TV Growth Stats for UK

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Internet TV Growth Stats For US

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Internet TV Growth Stats For US

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Ryan’s Lifestream Digest for October 31st

twitter (feed #3)
Ryan’s Lifestream Digest for October 30th http://ff.im/-aJTwM [rpetty]
delicious (feed #11)
twitter (feed #3)
http://cwready.com/faq/Staffing Facts and Figures with Industry Overview July 2008.pdf http://ff.im/-aLAyW [rpetty]
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http://cwready.com/faq/Staffing Facts and Figures with Industry Overview July 2008.pdf http://ff.im/-aLG5Z [rpetty]
blog (feed #1)


LDS Varsity Scouting
http://www.scouting.org/filestore/pdf/VarsityTeamProgram-V1.pdf
http://www.scouting.org/filestore/pdf/VarsityTeamProgram-V2.pdf
http://www.scouting.org/filestore/pdf/VarsityTeamProgram-V3.pdf
http://cwready.com/faq/Staffing Facts and Figures with Industry Overview July 2008.pdf

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Links for 2009-10-30 [del.icio.us] http://ff.im/-aMprB [rpetty]

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Screen Digest predicts Project Canvas’s future

Project Canvas is expected to be a serious rival to existing IPTV, cable and satellite by 2014, according to Screen Digest.
With the platform set to offer free broadband content alongside broadcast content, on digital TV, it isn’t surprising that it is expected to be a big hit with consumers.
Screen Digest forecasts that Canvas [...]

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TV Season Premieres Spur Continued Gains in Online Video Viewing as September Attracts Record Viewership

comscore_logo.jpg
comScore released
September 2009 data from the comScore Video Metrix service, showing that more than
168 million U.S. Internet users watched online video during the month. Online video
viewing continued to reach record levels in September with nearly 26 billion videos
viewed during the month, as Google Sites accounted for more than 40 percent of videos
viewed online by Americans.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in September as it delivered
nearly 10.5 million videos viewed, or 40 percent of all videos viewed online. YouTube.com
accounted for 99 percent of all videos viewed at the Google Sites property. Hulu ranked
second with 583 million (2.2 percent) followed by Fox Interactive Media with 547 million
videos viewed (2.1 percent) and Viacom Digital with 513 million (2.0 percent).

    Top U.S. Online Video Content Properties* by Videos Viewed
    September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------
                                        Videos           Share (%) of
    Property                             (000)              Videos
    --------                             ----               ------
    Total Internet : Total Audience   25,979,089             100.0
    ----------------------            ----------             -----
    Google Sites                      10,436,413              40.2
    ------------                      ----------              ----
    Hulu                                 583,213               2.2
    ----                                 -------               ---
    Fox Interactive Media                546,531               2.1
    ---------------------                -------               ---
    Viacom Digital                       513,173               2.0
    --------------                       -------               ---
    Yahoo! Sites                         428,891               1.7
    ------------                         -------               ---
    Microsoft Sites                      420,023               1.6
    ---------------                      -------               ---
    Turner Network                       353,408               1.4
    --------------                       -------               ---
    CBS Interactive                      214,326               0.8
    ---------------                      -------               ---
    AOL LLC                              200,709               0.8
    -------                              -------               ---
    ESPN                                 166,866               0.6
    ----                                 -------               ---

    *Rankings based on video content sites; excludes video
    server networks.  Online video includes both streaming
    and progressive download video.

Top 10 Video Content Properties by Viewers

More than 168 million viewers watched an average of 154 videos per viewer during the
month of September. Google Sites attracted more than 126 million unique viewers during
the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million
viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos
per viewer).

    Top U.S. Online Video Content Properties* by Unique Viewers
    September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------

                                        Unique         Average Videos
    Property                         Viewers (000)       per Viewer
    --------                         ------------        ----------
    Total Internet : Total Audience       168,234             154.4
    ----------------------                -------             -----
    Google Sites                          126,159              82.7
    ------------                          -------              ----
    Fox Interactive Media                  58,054               9.4
    ---------------------                  ------               ---
    Yahoo! Sites                           57,345               7.5
    ------------                           ------               ---
    CBS Interactive                        41,858               5.1
    ---------------                        ------               ---
    Viacom Digital                         41,808              12.3
    --------------                         ------              ----
    Microsoft Sites                        39,381              10.7
    ---------------                        ------              ----
    Hulu                                   38,705              15.1
    ----                                   ------              ----
    Facebook.com                           31,180               4.5
    ------------                           ------               ---
    NBC Universal                          28,533               4.2
    -------------                          ------               ---
    Turner Network                         28,397              12.4
    --------------                         ------              ----

    *Rankings based on video content sites; excludes video server
    networks.  Online video includes both streaming and progressive
    download video.

Top Video Ad Networks by Potential Reach

In September, Tremor Media ranked as the #1 video ad network with a potential reach
of 73 million viewers, or 43.3 percent of the total viewing audience. YuMe Video Network
ranked second with a potential reach of 66 million viewers (39.4 percent penetration)
followed by Broadband Enterprises (BBE) with 63 million viewers (37.5 percent).

    Top U.S. Online Video Ad Networks by Potential Unique Viewers
    September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------
                                                   Unique
                                                   Viewers           Viewer
    Property                                        (000)          Penetration
    --------                                        -----          -----------
    Total Internet : Total Audience               168,234             100.0%
    -------------------------------               -------             -----
    Tremor Media - Potential Reach                 72,882              43.3%
    ------------------------------                 ------              ----
    YuMe Video Network - Potential Reach           66,240              39.4%
    ------------------------------------           ------              ----
    BBE - Potential Reach                          63,161              37.5%
    ---------------------                          ------              ----
    Advertising.com Video Network -
     Potential Reach                               56,968              33.9%
    -------------------------------                ------              ----
    SpotXchange Video Ad Network -
     Potential Reach                               55,726              33.1%
    ------------------------------                 ------              ----
    ScanScout Network - Potential Reach            54,907              32.6%
    -----------------------------------            ------              ----
    BrightRoll Video Network - Potential Reach     51,441              30.6%
    ------------------------------------           ------              ----
    Break Media Video Ad Network -
     Potential Reach                               47,804              28.4%
    ------------------------------                 ------              ----
    TidalTV - Potential Reach                      40,108              23.8%
    -------------------------                      ------              ----
    Digital Broadcasting Group (DBG) -
     Potential Reach                               26,921              16.0%
    ----------------------------------             ------              ----

Other notable findings from September 2009 include:

  • The top video ad networks in terms of their actual delivered reach were: Tremor Media
    Video Network (19.9 percent penetration of online video viewers), BBE (16.3 percent
    penetration) and BrightRoll Video Network (14.9 percent penetration).
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 9.8 hours of video.
  • 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com (82.4 videos
    per viewer).
  • 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos per viewer).
  • The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes of videos
    per viewer.
  • The duration of the average online video was 3.8 minutes.


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TV Season Premieres Spur Continued Gains in Online Video Viewing as September Attracts Record Viewership

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