Archive for April, 2009

OK this is well done, make me wont to buy one (:

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“Rap Chop” featuring Vince (Slap Chop remix)

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Velocix powers Televeo’s service in Spain

Cambridge-based Velocix has secured a deal to provide its digital delivery services to Televeo, which aims to become the leading provider of ‘Spanish Television over the Internet’.
Using the H.264 codec and Velocix’s global network, Televeo will provide high quality video content from National Geographic, Fox and other leading publishers.
Velocix enables high quality streamed video [...]

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Micro Advertising, The Time Is Right

A senior online ad industry figure last week told me that the reports they had seen indicated that there was no growth in the online video advertising market in the UK between 2007 and 2008. The figure in 2007 was around £9m according to the IAB/PwC.

This situation is astounding and has stopped a whole industry in its tracks. But there are some clear reasons for this:
1) Media buyers are notoriously over-worked, under-paid and like to try and keep their lives very simple. So, as long as it appears on DART or other similar tools they might countenance it; but only if it has mass scale
2) Internet TV is great at delivering targeted, valuable audiences, but curtrrent advertising is all about buying volume
3) Online Tv audiences tend to be global whilst ad dollars are local
4) There is a total lack of an online marketplace to aggregate online video advertising
5) There are practical issues, such as clearing rights for the ads for internet delivery
But the current downturn is likely to throw up new models and opportunities; advertisers will force the agencies to work harder. A similar phenomenon saw the rise of direct marketing at the time of the 1987 recession.
As it’s estimated that the ITV shunned up to $2m in online revenues from Susan Boyle videos on YouTube, it has to be asked, who will step up to the mark ?

Micro Advertising, The Time Is Right

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FOOD, inc (trailer)

How much do we really know about the food we buy at our local supermarkets and serve to our families? In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that’s been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA. Our nation’s food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won’t go bad, but we also have new strains of e coli–the harmful bacteria that causes illness for an estimated 73,000 Americans annually. We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults. Featuring interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) along with forward thinking social entrepreneurs like Stonyfield Farm’s Gary Hirshberg and Polyface Farms’ Joel Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.

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FOOD, inc (trailer)

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Another One Bites The Dust

Rumour is that Joost has finally bitten the dust and will be picked up by a major US broadcaster for ‘its technology platform’ (LOL).

Hulu did in a few months what Joost singularly failed to do in many years. The contention that the technology that powered a VoIP service was good enough for a video delivery service was long ago disavowed along with other silly ideas such as a downloadable clients and P2P.
Another body laid to rest in the Internet TV graveyard.

Read the rest here:
Another One Bites The Dust

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