Archive for February, 2009

Codetel to Launch Nationwide IPTV Service in Dominican Republic

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Alcatel-Lucent announces
that Codetel launched a nationwide
IPTV offering, providing subscribers across the country with high-quality TV programming,
video on demand and other multimedia content services. Enhanced features include picture
in picture, karaoke entertainment and digital video recording.

The new IPTV service – supported by Alcatel-Lucent’s end-to-end IPTV solution, including
the Microsoft Mediaroom IPTV and multimedia software platform – offers Codetel’s customers
an enhanced video experience. It positions Codetel as the first operator to provide
advanced new features in the Dominican market, such as video on demand and pause-live
TV. The service complements Codetel’s existing voice and broadband Internet access
service, enabling the operator to offer one of the first complete “triple play” packages
in the Caribbean.

Alcatel-Lucent’s solution also is helping Codetel transform its business by simplifying
network operations, improving service quality and expanding its revenue base.

Alcatel-Lucent’s end-to end integrated IPTV solution is based on its market-leading,
triple-play service delivery architecture and on Microsoft Mediaroom. To complete
the solution, Alcatel-Lucent is providing professional services such as network integration,
project management, network design and optimization and maintenance.

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Codetel to Launch Nationwide IPTV Service in Dominican Republic

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Joost Selects Ooyala’s Video Uploading Platform Technology

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Ooyala and Joost announce
that Joost will use a new set of ingestion, transcoding and metadata management tools
provided by Ooyala. Through this integration, Ooyala and Joost have developed a custom
version of Ooyala’s cutting-edge content ingestion, transcoding and analytics platform
that will provide a set of upload tools for select Joost partners.

The Ooyala partnership provides an easy-to-use interface with high-quality video encoding
services for Joost’s partners, as well as an admin console that can be used by Joost
to manage dozens of publishing relationships. The partnership between Ooyala and Joost
demonstrates how companies are outsourcing certain functions of their video architecture
to maximize the value of their business model. Implementing Ooyala will help Joost
reduce the friction in the ingestion, transcoding and publication processes for content
partners with fewer resources or smaller libraries.

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Joost Selects Ooyala’s Video Uploading Platform Technology

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Farewell Old Friend, Bud.TV Runs Dry

We
were quick to report on Anheuser-Busch’s
plan to launch Bud.TV back in September of 2006
. However, like all good things
they must come to an end. After two years Bud.TV has run dry and Anheuser-Busch pulled
the tap from its live and on-demand programming network. As of last Wednesday a message
tells visitors that it has closed and now directs people to Budweiser.com and Budlight.com.

Bud.TV went live in January 2007 after much fanfare following the 2007 Super Bowl
to target younger, drinking-age men. The site featured 24-hour live and on-demand
programing content, such as Webisodes, sporting events, consumer generated content,
field reports, celebrity interviews, music downloads and comedians. Although the average
visitor spent seven minutes each time logged in the website had seen a dramatic drop
in traffic.

Anheuser-Busch spent $15 million getting the site up and running in the hopes of attracting
upwards of 2 million visitors each month. However, by the end of the second month
there were only 153,000 unique visitors, according to news reports. While Michael
Levy, vice president of marketing wouldn’t discuss Web traffic, he said, “Traffic
fell well short of our expectations. Anytime you do something like that in an entrepreneurial
way it involves some risk.”

Overall it was a learning experience for Anheuser-Busch and it would appear they have
learned from the mistakes of Bud.TV. Michael Levy, did acknowledge consumers want
to share content, not just view it and that Anheuser-Busch was too conservative with
its branding.

What can we expect next from Anheuser-Busch you might ask? “We’re not cutting back,
we’re just re-purposing what we are doing,” he said. “We are going to spend more time
on places people are already going. We realized that it’s not necessary to have your
own standalone network. You can do things with partners and still have a strong presence,”
Levy commented.

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Farewell Old Friend, Bud.TV Runs Dry

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Adidas.TV to Launch Online Entertainment Network this Week

Adidas.TV
is suiting up to launch an Internet-based entertainment network for video content
produced by Adidas and its partners. The website will include channels devoted to
sports as well as an “Originals” channel, which will feature short videos on style.
Expected to initially launch with a library of 75 videos featuring athletes as the
NBA’s Dwight Howard and Chauncy Billups.

Adidas will be attempting to drive commerce through the displayed content. Video’s
will be linked to specific products and visitors can click on banner ads next to the
video for more specifics about the products. Users can also send product information
to their mobile phones and browse certain content. Adidas.TV users will be able to
share content by sending videos and other content to blogs or by adding it to social
networking sites. Adidas.TV will be available in 34 countries and in 16 languages.
It will first be open to English-speaking countries before going global.

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Adidas.TV to Launch Online Entertainment Network this Week

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VuNow Internet TV Platform Selected the ”Best New Product”

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Verismo
Networks
VuNow Internet TV platform was voted “Best New Product idea” during informal
polling by cable technology executives gathering at the CableLabs Technology Forum
2009 held February 8-11 at The Broadmoor Resort in Colorado Springs.

Attendees at the CableLabs Forum included, but were not limited to, executives from
Comcast Cable Communications, Charter Communications, Cox Communications, and other
service providers. Verismo was among 10 companies invited to present and demonstrate
cutting-edge broadband technologies at the CableLabs Innovation Showcase.

The VuNow platform redefines the way consumers access and enjoy Internet video, enabling
broadband users to seamlessly watch a wide range of online video content directly
on their TVs — without having to connect a computer in between. The VuNow PoD is
a palm-sized box, available in standard definition and HD versions, that plugs into
any TV like a DVD player to provide instant access to movies, YouTube videos, live
TV channels, and more.

Additionally, Verismo Networks licenses the open platform to broadband service providers
and equipment manufacturers. VuNow can be integrated into digital cable boxes and
the service can be configured as a portal in a cable system’s linear channel setup
giving consumers seamless access to millions of online videos directly from their
cable provider.

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VuNow Internet TV Platform Selected the ”Best New Product”

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