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Blockbuster and
Sonic Solutions announce an alliance to give consumers access to a vast library of
premium digital entertainment across a wide assortment of home and mobile electronic
devices. Under the multi-year, preferred-provider agreement, Blockbuster will supply
the branded consumer interfaces and Sonic will power content delivery across PC and
consumer electronic devices.

The two companies are collaborating with a host of consumer electronic manufacturers,
including Sonic’s existing CinemaNow providers, to expand the ecosystem of interoperable
devices offering the Blockbuster service. These devices include PCs, portable media
players, Blu-ray Disc players, personal video recorders, set-top boxes, mobile phones
and Web-connected television sets. Additionally, the two companies will make their
digital libraries of mainstream content available under the Blockbuster brand resulting
in one of the most expansive VOD and electronic sell-through offerings in the marketplace.

Sonic’s device ecosystem, powered by its new CinemaNow SDK, will help streamline the
introduction of Blockbuster’s digital entertainment service into a wide variety of
consumer electronic devices, both Mac- and Windows-enabled, via adaptive streaming
and progressive download. The devices will be sold through Blockbuster retail stores,
blockbuster.com and other leading retailers.

Blockbuster Partners for Internet Movie Delivery