Livestation, a free player which broadcasts TV and radio online, has stepped in to support CNN IBN with its coverage of the ongoing crisis in Mumbai, India.
Since gunmen targeted seven sites in Mumbai yesterday, the website of Indian news channel, CNN IBN, has experienced massive global demand for live streaming of its coverage [...]
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Livestation & CNN IBN cover Mumbai crisis
Research
and Markets has announced the addition of the “Game
Console Vendors to PayTV Operators: You’ve Been Served!” report to their offering.
This report predicts that console-affiliated media portals such as Microsoft’s Xbox
LIVE and Sony’s PlayStation Network will soon become formidable competitors to incumbent
PayTV services. Leveraging broadband-enabled game consoles as Over-the-Top video platforms
– thus bypassing cable and satellite TV operators – these companies will offer a compelling
alternative to traditional TV programming by providing a more immersive, interactive
video experience.
This report points to several facts which portend of how powerful these offerings
will be:
Console Vendors and OTT Video Delivery – Let the Games Begin!, this latest analysis
of the Over-the-Top video space, discusses the evolution of console-affiliated media
portals within the context of each vendor’s strategic imperatives; offers a comparative
analysis of current and likely portal video offerings; provides updated global forecasts
for broadband-capable and broadband-enabled game consoles through 2012; and forecasts
consumer demand for this category of Over-the-Top video services.
Welcome to the age of quantum media, a time in which established media production,
aggregation, distribution, and consumption is undergoing rapid disaggregation; a time
in which the established media value chain seems to be coming apart at the seams.
In the quantum age, cable and satellite operators are no longer the only game in town.
Their longstanding lock on the home is set to be contested as a new wave of competitors
emerge, many using the open Internet to bypass incumbent PayTV control points and
deliver video programming directly to consumers. TDG long ago coined this as ‘Over-the-Top’
or ‘OTT’ video delivery, and of the various platforms capable of enabling OTT video,
today’s game consoles are among the most potent. These devices are uniquely positioned
to lead the OTT charge: they are currently used by more than 90 million households
worldwide; they are video-friendly, easily connected to the Internet, connected to
the living room TV, and favored by younger consumers with little loyalty to a broadcast
network or their local cable company.
This report focuses on the emergence and impact of OTT broadband video via broadband-enabled
game consoles and console-affiliated media portals, in particular Microsoft’s Xbox
360/LIVE/Experience, Sony’s PS3/PlayStation Network/Home, and Nintendo’s Wii/Wii Channels.
Using each company’s strategic position as a backdrop, this report offers a comparative
analysis of current and likely portal video offerings; provides updated global forecasts
for broadband-capable and broadband-enabled game consoles thru 2012; and forecasts
consumer demand for this category of Over-the-Top video services. It is truly a unique
report, going well beyond simply “counting the consoles” by revealing the new measure
of success for console vendors: Internet attach rates and media sell-thru (specifically
video).
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War for the Living Room TV Escalates
The answer is pretty simple. They’re trying to force an internet model onto a television service.
Internet advertising is predicated by the need to get users to click as often as possible. Every page of a commercial website will have two or three ads and they will be paid either per impression (CPI) or per click (CPC) in either case, the onus is on getting the user to move from page to page as rapidly as possible – hence the pagination you find on websites where even the shortest article is spread over three pages.
Television advertising operates on totally the opposite principle – that the viewer does nothing except sit back and watch – the longer they do nothing the better the revenue as they lap up commercial after commercial.
So, YouTube’s woes stem from trying to combine the above. There is an easy solution, but I’m damned if I’m going to give it away for nothing!
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Why YouTube Doesn’t Make Money
The number of companies re-transmitting the UK’s main TV channels is growing. Swiss firm Zattoo has used obscure old laws designed to enable national broadcast feeds to be re-transmitted to reach Welsh vallies to offer an online proximity of Freeview.
Now TVcatchup.com is back, essentially mimicking this service.
The broadcasters must be keeping a beady eye – the BBC in case their service is commercialised and the commercial channels in case they are loosing ad revenue. In both cases, I suspect that there may be trouble ahead.
But the fact is that the market remains open for anyone wanting to provide better commercial models than those currently being exploited. Who will be the Google of the Internet TV world ? I suspect it won’t be Google…
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Simultaneous Translation
