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RGB
Networks and TANDBERG Television are
demonstrating their advanced integrated ad insertion solution for telecom carriers,
which enables them to earn additional advertising revenue by inserting local ads into
MPEG-4 AVC HD programming. The demonstration in the RGB booth shows RGB’s carrier-class
Modular Video Processor performing frame-accurate ad splicing into MPEG-4 AVC streams
encoded by the market-leading TANDBERG EN8090 Series MPEG-4 AVC HD encoder.

Television programming and broadcast movies are increasingly being delivered in the
popular MPEG-4 AVC format which offers tremendous bandwidth advantages compared to
MPEG-2, particularly for HD programming. Splicing MPEG-4 AVC encoded transport streams
is not the same as splicing MPEG-2 streams due to the more complex MPEG-4 AVC encoding
structure. This requires intelligent video processing by the encoder and the splicer
to support seamless frame-accurate ad insertion at the splicer. Working as an integrated
solution, the TANDBERG EN8090 encoder adds the SCTE-35 cue tones to the MPEG-4 AVC
programs which are then detected by the MVP and used to seamlessly and accurately
insert local ads into the programs. Seamless and accurate splicing is a critical aspect
of the ad insertion process, without which ad spots can run short or overlap the broadcast
content, causing serious consequences, such as picture freezes from buffering problems
at the set-top box level.

More here:
Partner Companies Demonstrate Integrated Ad Insertion Solution