Monthly Archives: October 2008

Report: TV Viewing and Internet Use Are Complementary

Nielsen Company’s
new TV/Internet Convergence Panel, which electronically measures
both television and Internet usage in the same homes, has found that television viewing
and online video streaming are complementary activities.

According to the convergence panel, the heaviest users of the Internet are also among
the heaviest viewers of television: the top fifth of Internet users spend more than
250 minutes per day watching television, compared to 220 minutes of television viewing
by people who do not use the Internet at all.

Nielsen found that the reverse is true as well — the lowest consumers of television
have the lowest usage levels for the Internet.

Nielsen also found that nearly 31 percent of in-home Internet activity takes place
while the user is watching television, demonstrating that there is a significant amount
of simultaneous Internet and television usage. Conversely, about 4 percent of television
viewing occurs when the consumer is also using the Internet.

The Nielsen TV/Internet Convergence Panel, which launched earlier this month, is the
first panel to use Nielsen technology and methodology to directly measure the interaction
between TV and Internet by the same people in the same household. The sample consists
of nearly 3000 people in more than 1000 households who were either previously part
of Nielsen’s live national TV sample and have agreed to continue to be monitored by
Nielsen, or new homes installed specifically for convergence research.

Television viewing and Internet usage are collected in the panel using Nielsen’s electronic
People Meter and downloadable NetSight meter software. The panel was created as part
of Nielsen’s Anytime Anywhere Media Measurement (A2/M2) initiative, which aims to
measure video across a variety of media platforms.

Other findings from Nielsen’s TV/Internet Convergence Panel:

  • Roughly 50% of the Convergence Panel panelists had viewed some streaming content online.
    The demos streaming the most included Female Teens (82%), Male Teens (64%), Men 18-34
    (57%) and Men 35-54 (55%).
  • Nearly 60% of panelists and more than 80% of people who watched TV and used the Internet
    that month had simultaneous sessions — watching TV and being online at the same minute.
    This group tends to be very heavy users of both TV and Internet.
  • Teens are the most likely demographic to have simultaneous TV/Internet usage, but
    Adults 35-54 have the most simultaneous usage minutes.

Report: TV Viewing and Internet Use Are Complementary


TiVo and Netflix Partner to Stream Movies and TV Episodes Through TiVo DVRs

TiVo and Netflix are
teaming up to provide Netflix and TiVo Series3, TiVo HD, and TiVo HD XL subscribers
with the ability to have thousands of movies and TV episodes instantly streamed from
Netflix directly to their TVs.

The two companies said they are initiating a test of the new capability today in several
thousand U.S. households and expect it to be broadly available in early December,
in time for the holidays. The ability to instantly watch content from Netflix on the
TV via TiVo DVRs will be offered at no additional charge to customers who subscribe
to both services.

The agreement provides Netflix with an important new technology partner to instantly
stream a growing library of more than 12,000 choices of movies and TV episodes directly
from Netflix to the TV. It also solidifies TiVo’s leading position for simple navigation
and delivery of the best entertainment content to the TV.

Integrating the Netflix streaming functionality into the TiVo experience will result
in quick and easy access to a growing list of movies and TV episodes that can be watched
instantly at Netflix. Movies streamed from Netflix via specified TiVo DVRs is done
through a wired or wireless broadband connection and a Netflix Queue-based user interface.
Members visit the Netflix Web site to add movies and TV episodes to their individual
instant Queues. Those choices will automatically be displayed on subscribers’ TVs
and available to watch instantly through the TiVo service. With the TiVo remote control,
users will be able to browse their instant Queue, make selections right on the TV
screen, and also have the ability to read synopses and rate movies. In addition, they
will have the option of pausing, fast-forwarding, rewinding and re-starting whenever
they wish.

Read the original:
TiVo and Netflix Partner to Stream Movies and TV Episodes Through TiVo DVRs


Report: Age is a Primary Factor in How Americans Consume Video Entertainment

it comes to viewing TV and video, growth in consumer markets is more limited by consumers’
ability to absorb new usage models and new applications than by limitations of technology,
according to a new US consumer survey from ABI Research.

The online survey, which examined avenues of video delivery and consumption, found
age influencing several patterns of consumption.

  • Game consoles: penetration in the 18-25 year old segment showed no gain over last
    year, whereas penetration in the 65+ segment grew more than 200%.
  • DVR ownership: is up uniformly across all age groups. The technology has been available
    for some time and has permeated the mass market.
  • Video on Demand: 65% of the respondents over 65 have never used VOD, while only 30%
    of those in the 25-29 age range haven’t. However, 40-50% of those who have tried it
    continue use it at least once a month regardless of age. Says Wilson, “The first key
    to VOD success appears simple: get consumers to try the service.”
  • Internet downloads: downloading is only really popular with consumers under 30. Wilson:
    “The lack of wide video download popularity in all but the youngest group can very
    likely be attributed to inconsistencies in the process, a result of the industry’s
  • Video cell phone usage: consumers in their 30s are four times more likely to have
    watched video on their handset than those in their 50s. The wealthy, willing to pay
    the extra costs, are much more likely to watch video on their handsets than the less
    affluent. Consumer Video Preferences and Profiles

Video Preferences and Profiles
presents the results of an online consumer survey
conducted by ABI Research in March, 2008, querying 1,002 video consumers on their
viewing preferences and activities. It analyzes the results in terms of the respondents’
ages to draw some conclusions about generational changes in video consumption.

It forms part of the firm’s Consumer
Video Technologies Research Service

Read more:
Report: Age is a Primary Factor in How Americans Consume Video Entertainment


Project V Becomes VidZapper

So, finally, here it is. Project V has become VidZapper, the low cost video content management system.

You’ll find more information at Please get in touch if you’re interested in reselling VidZapper.

Project V Becomes VidZapper



Speaking at the inaugural DMFest, TV Everywhere CEO Iolo Jones today announced the release of VidZapper, a low cost video content management system.

The new service that allows web video and Internet TV channel operators to combine professional, user generated and third party hosted content and will be available through a global network of resellers, who will provide support and management services for the software.

Key Features include:

  • Integrated encoding
  • Integrated CDN hosting and serving
  • User management
  • Player management & player build API
  • Channel management
  • Metadata management
  • Ad management for banners, MPUs, pre-rolls and instream ads
  • User generated video with moderation
  • Groups
  • Category management

Mr Jones, the founder of Internet TV pioneers  Web Channels and Narrowstep, commented:

“The problem to date has been that Internet TV channel operators have had to decide between free, but poor quality systems with little commercial support on one hand, and very expensive professional systems on the other.

VidZapper typically costs around a tenth of the price of the traditional VMSes on the market to deploy and run and is highly adaptable.

“Now anyone wishing to launch an Internet TV service – or to add a video service to their existing web service – can do so on a commercial basis, knowing that they can see a return on their investment.”

More details about VidZapper can be found at

Any company wishing to resell VidZapper can contact the company at


For further information, please contact: Iolo Jones, +44 781 682 0745 or

DMFest, Singapore, 30th – 31st October 2008

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